The success of the quirky film Napoleon Dynamite has me thinking. The movie itself is still growing on me, but I'm fascinated by the buzz it has among people who really connect with it. Most of my friends who rave about it have seen it numerous times and claim that the more they see it, the more they appreciate and enjoy it.
What a nice position for a filmmaker to be in. Admittedly, a lot of people don't like the movie and its flat characters at all. But those who do appreciate the film like it a lot -- and preach about it to their friends, memorize lines, encourage theatres to have midnight showings, etc.
How can you tap into that? It's hard to manufacture cult status, but here's an idea: What if your music CD came with an accompanying trivia game? And what if the game tied directly into the theme, style and lyrics of your music? The game instructions could be included in the CD sleeve or delivered separately to everyone who bought one. Or, to make a greater impact with the trivia game idea, you could package the CD in a DVD case or even a small retail box.
To make this work, you'd have to come up with a cool, interactive game idea and have a CD filled with interesting, funny or insightful lyrics and music. But if you can get people examining the nuances of your material and sharing notes with other people who are memorizing your stuff, you might have some powerful buzz going for you.
Check out my blog at MusicPromotionBlog.com for more outrageous ideas. But hopefully, these will get your wheels turning in the meantime.
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